Communications and Visibility Strategy

Published: DT Global, August 2022

This Communications and Visibility Strategy is guided by the EU’s publication entitled “Communicating and Raising EU Visibility. Guidance for External Actions” dated July 2022.

The Guidance from the European Union Commission on communicating and raising EU visibility on external actions notes that recipients of EU funding have a general obligation to acknowledge the origin and ensure the visibility of any EU funding received. The visibility obligations apply equally, regardless of whether the actions concerned are implemented by the European Commission, through grants and procurement contracts, or partners through indirect management.

The Communications and Visibility (C&V) Strategy for the Ethiopia Transport and Logistics Support Programme (ETLSP) provides a condensed set of guidelines for the overall communication approach to ensure that the Programme, funded by the European Union, effectively communicates with immediate and secondary project beneficiaries and other target groups.

The C&V Strategy focusses on the objectives and key messages to be disseminated to the target groups and how these messages are to be disseminated. It covers the period from February 2021 to December 2023 and offers practical and effective communication channels, tools and activities to enhance visibility and effectiveness of the EU assistance to beneficiaries.

The C&V Strategy is intended as an overall vehicle to address communication issues and increase awareness and understanding of the activities, outcomes and outputs of the Programme amongst selected target groups.